HOLIDAY season is very nearly upon us. I know this not because the sun is cracking the flags outside – although it has had its moments this week – but because everywhere you look people are telling me how to get a better beach body.
On TV there’s Denise Van Outen on Daybreak with her ‘Mum’s Summer Shape Up’ and in the next studio Lorraine Kelly has her ‘Bikini and Beauty Diet’.
And, as there is every summer, there is a new diet book on the block.
Six Weeks to OMG: Get Skinnier Than All Your Friends may sound like a blog written by a teenager but it looks set to be the hit of the summer.
It has already knocked the Dukan Diet – believed to be responsible for the Middleton women’s svelte physiques – off the best-seller charts and has got women the country over taking cold baths and knocking back copious amounts of black coffee.
Like vajazzles, male fake tan and bum lifts, the diet is said to be inspired by The Only Way is Essex and the characters’ competitive dieting.
Well that’s a healthy starting point isn’t it?
Written by personal trainer Paul Khanna who goes by the pen name Venice A.Fulton (!) the diet features tips from the rational: avoid sugar, drink lots of water and get plenty of sleep, to the ridiculous: skip breakfast, eat less broccoli and take cold baths regularly to boost your metabolism.
The publicity surrounding Six Weeks to OMG! claims that the book re-writes the diet rules but to be honest none of the advice in it strikes me as particularly revolutionary.
The cleverest thing about the book, in my opinion, is its name. We all know what you really need in order to lose weight: to eat less and move more. But as titles go that’s nowhere near as sexy as Six Weeks to OMG!
From ice cream (Skinny Cow) to alcohol (Skinny Girl Margaritas) skinny sells.
Doctors may talk about healthy body images and promote safe BMIs but in our celebrity-obsessed, body image-skewed world, for many women, slim is good but skinny is better.
And still two thirds of people in the UK are classed as overweight.
Go figure.
ON the subject of skinny and to borrow a phrase: we need to talk about Victoria..., Beckham that is.
My feelings towards the artist formerly known as Posh left have ebbed and flowed over the years.
But, as I have declared in this column, I have come to feel a fondness towards her of late and love where she has gone with her fashion range – even if I don’t love the prices.
But could the woman not have smiled just for a second at this week’s reunion of the Spice Girls?
Gathered to promote the launch of Viva Forever, aka Spice Girls the musical, the rest of the group couldn’t contain their glee (probably at all the lovely wonga headed their way from ticket sales).
Not Mrs B though, she pouted for all she was worth. Vic, I know sulky is your signature style but couldn’t you try and look like the happiest girl in the world for just a few minutes?
You are married to David Beckham for goodness sake!
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